Nowadays staying competitive is tougher than ever. Companies must be able
to communicate internally and externally with unprecedented intensity and versatility. To
solve these problems businesses today transform their companies into global competitors by
enabling their entire computing infrastructure for easy access and integration with the
Internet. On the Internet Web you can present your organization's image, instantly announce the latest product information to potential clients and meet your advertising, promotion, marketing, and sales needs. Furthermore, you can track server statistics and create customer profiles by allowing clients to give an instant feedback on the products and services you display on the Web. Not only will you be able to reach a wider audience for your products but also save the most of what you would usually spend on traditional mass mailings of promotional materials. With the growth of the complexity of your business a simple web site can be converted to a dynamic, database-driven corporate Extranet. The importance of the Internet-enabled database can not be underestimated. The Web-enabling of your data will empower greatly your online capacity, enable you to interact with the customers. Many success stories of Internet malls (CDW, Barnes and Nobles, Amazon) could not have been without the implementation of Internet databases. In addition to the Internet commerce mentioned above, there are many other applications of Internet databases. Employment agencies, travel agencies, auction agencies, trading companies, custom manufacturers, insurance/finance companies, realtors, hotels, flowers/gift shops, etc are several examples of companies that may take advantage of databases in their web sites. Linked with its web site, company databases offer many exciting opportunities to communicate with employees, customers and prospects quickly, efficiently and at very low cost. We can tie one or more existing databases to a client's web site, then use them to create a variety of dynamic, easy-to-use Internet and Intranet applications. Once in place, custom-designed database applications allow clients to maximize the resources at hand, avoid the time and expense of information duplication and provide a wealth of information to key audiences at low cost. Same principles govern the Extranet development. A properly designed Intranet can
improve the performance of your company's staff and increase the resources utilization. A
private Intranet collapses barriers such as multiple physical locations, time zone
differences, hardware and software incompatibilities. As your consultant, we can help you develop, implement and deploy your on-line marketing, communication, management and decision-support vehicles. The list of services offered to our customers includes the following:
In order to provide a solution that meets customer’s expectations we emphasize the conceptual phase where we can address issues that will affect the rest of the development cycle. We, therefore, subdivide the project into the following steps: We will identify your interactive technology needs and align them with your business and communications objectives. We will learn about your organization to assure that your business goals drive the development of your Internet strategy. We will identify existing internal and external resources, help you make assumptions about the audience's profile (interests, needs, skills, capabilities) and platform (browser, connection speed, and degree of net experience). We will help you analyze the strengths and weaknesses of the competitors. On the basis of the gathered information we will plan the informational and the technological part of the site architecture, identify appropriate Internet technologies and development approaches. We will specify all web site elements, interactions, features, behaviors, and other components. We will then produce a site prototype and generate a set of specification documents which will lead into alpha release of the site. At this stage we will create the actual site in accordance to specifications and perform functional, content and performance testing. We will also shape the site with input from your management, publicity, marketing, and product development people. We will help you launching the site by coordinating announcements in appropriate electronic media, registering it with the major search engines and utilize Internet marketing opportunities to drive audience to your Internet site. After a successful launch, we will present all project materials in an easy-to-use format for future maintenance and upgrade needs. We will be happy to continue our collaboration on the site by helping you keeping it up-to-date from informational and technological standpoints. |